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Case Study

An increase in sales, and a reduction in costs, by introducing a conversational AI to upgrade mobile plans with lower friction


A large European telecom company conducted surveys and found that over 2/3 of their customers didn't know how to upgrade their mobile plan. They tried to integrate live chat into their web portal and mobile apps, However, while they saw an increase in sales, their staffing costs also skyrocketed.


As customer satisfaction tends to be low in the telecom industry, introducing a simple FAQ bot that disappoints its users was not an option for our customer. Additionally, the company wanted to make sure that the underlying technology can be adapted into multiple languages and works with proprietary backend systems.


The Rasa Platform provides a powerful, Machine learning-based solution that allows the company to automate these complex conversations. It's tailored to their enterprise IT landscape and allows them to deploy on-premise. The conversational AI system has shown significant cost reductions, and was expanded from the web portal and mobile apps to Telegram.

Next Step

The telecom will be rolling out the system to more languages and adding more skills.

A demo of the Rasa integration

Build your own smart telecom assistant

Powered by the next generation of conversational AI, allowing your customers to...

Rasa is built to delight your customers and works within the IT landscape of large telecom companies.

Let your customers reach you when they have time

Your customers are individuals with their own schedule. Allow them to manage their insurances any time they want with a 24/7 conversational assistant.

Handle complex conversations

Conversations between humans are rarely one question and one answer. Rasa's advanced dialogue management is based on machine learning and allows for smarter conversations.

Integrates into your workflow

Rasa seamlessly integrates with your existing systems, like your CRM.

Maximum data privacy and security

Deploy Rasa on-prem or on your private cloud and keep your customer's data secure.

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