retail

Personalize the experience, scale the support

Personalize the experience, 

scale the support

Rasa helps retailers build intelligent AI agents that guide shoppers, resolve issues, and boost conversions across web, app, chat, and voice.

AI agents for retail

Automate real customer tasks

Most agents scratch the surface. Rasa handles the actual transaction, not just the information, so your team isn’t stuck with deflections that feels like containment.

Context-aware guidance, not scripted dialogs

When shoppers interrupt themselves, change topics, or ask in their own words, Rasa quickly adapts without creating friction.

Omnichannel consistency, not channel sprawl

Rasa keeps the same logic, memory, and flow intact across every surface so customers don’t have to repeat themselves. They can start in chat and seamlessly pick up on WhatsApp.

Fits your infrastructure, adapts to your speed

Instead of forcing replatforming, Rasa connects to your current stack to enable building across brands, regions, and rules without starting from scratch.

Debug, test, and ship with confidence

From tracing logic to reviewing exceptions, Rasa makes retail automation transparent and accountable. You can fix issues fast and push live with confidence.

Built for speed and shopper satisfaction

use cases

Built for speed and 

shopper satisfaction

From product discovery to returns, Rasa powers retail experiences that convert, resolve, and retain at scale across channels, and without cutting corners.

Order management & post‑purchase support
Let your agent handle tracking, delivery updates, and re-shipments without passing the customer to a human agent.
Returns & exchanges
Automate the full return flow from eligibility and item selection to refunds, exchanges, and store credit, with zero guesswork.
Product discovery & conversion support
Identify relevant specs, comparisons, offers, and add‑ons in real time to guide shoppers to the right product.
Promotion & loyalty support
Make discounts and rewards easy to understand, apply, and act on—no more promo confusion or loyalty program drop‑off.
Account & profile management
Securely support password resets, address updates, and preference changes with logic that adapts to the user.
Support triage & escalation
Route only when necessary after capturing context, summarizing the issue, and trying to resolve it first.

See what our customers are saying

customers

See what our 

customers are saying

Enterprise teams use Rasa to build and deploy high-trust AI agents that perform in production.

With Rasa, we at ERGO are completely rethinking how we build customer support experiences. It’s about developing faster and cheaper, and at scale. Rasa helps us to realize these goals.

Gregor Wiest
Head of Innovation, ERGO Group AG

Since the chatbot based on Rasa CALM can process around 50% of service desk inquiries independently, we reduced the need for human agents by approximately 30%. Thanks to the excellent backend integration capabilities of the Rasa solution, we quickly implemented the chatbot’s self-service features.

Roland Csibi
Service Hub Owner – User Support Service Hub

Our goal was to align cutting-edge AI technology with customer needs to provide seamless and innovative experiences. Partnering with Rasa allowed us to rethink how conversational AI could transform support.

Daniel Schupmann
Head of CAI/ GenAI @B2C and Digital Care Platforms/ Experience

We needed a solution that could scale with our ambitions. Rasa solves some hard problems related to conversational AI that enable us to move faster.

James Bradley
Senior Director of Data Science & Machine Learning

Resources

Autodesk logo
customer story

Driving self-service

How Autodesk uses Rasa to handle 99% of e-commerce webchat, achieving a 73% self-service rate.

Show me how

AI that adapts to your business, not the other way around

Build your next AI 

agent with Rasa

Power every conversation with enterprise-grade tools that keep your teams in control.